Advovet

Logos / Visual Identity / Website

Advovet consultancy is a partnership between Dr Maggie Roberts, a veterinary surgeon and Dominic Sullivan, a lawyer. They have specialist knowledge and expertise in animal welfare, shelter medicine, legislation, advocacy and governance and understand the challenges that animal welfare organisations face. It was formed to assist and support smaller organisations that do not have ready access to suitable professional advice.

advovet.co.uk

The aim of the project was to produce a brand identity and website that inspired trust, was approachable and appealed to animal welfare organisations. Maggie and Dominic are ex-colleagues, having worked alongside them for a national animal welfare charity. Having this first hand understanding of the way they work and their expert knowledge was invaluable.

Two concepts were provided, this one was selected without any further amends. This is down to their strong brief, clear offering and my own expert understanding of this audience.

The logo mark features a hand caringly supporting a cat, communicating the wrap-around support Advovet provides. The supporting word mark is both approachable and professional with its rounded serifs on ‘Advovet’ and sharp edges on ‘consultancy’. The mix of lower & uppercase reinforce this message. The colour palette is made up of a limited range of blues and teal. Blues are seen as very trusting and paired with the teal adds the caring element to the mix.

With a limited budget for the website, simplicity and ease of client use were the main factors for going down the Wordpress route. First a site-map was created before moving onto the design stage. Several pages were then designed and mocked up as a basic prototype to get a feel for how the rest of the site would work before moving onto the website development. Our trusted web partner, build4me.com took care of the website build, setting up hosting and a couple of email addresses. From design to launch took around 8 weeks, allowing for feedback rounds, testing and debugging.

Web development: build4me.com

We are so pleased with the work created for us on the visual identity and website. Ryan is very easy to work with and efficient as well as being creative. He ensured that our branding represented us exactly in the way we wanted. We definitely recommend him.

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